2016-2019
Founding Literator to Support Schools in Teaching Reading
Background
A child who doesn't read at grade level by 3rd grade is 5X more likely to drop out of high school, but teachers are overwhelmed and undertrained. That's why I founded Literator with 2 cofounders to help teachers provide personalized instruction.
As the Co-founder and Chief Product Officer, I designed our our apps, coded the first web app, led product strategy, customer success & content marketing, and managed 11 contractors & interns.
Outcomes
Built from scratch an iOS app, an Android app, and a web analytics dashboard.
Free app is used by 4,000 schools in 11 countries.
Maintained a 60% 3-month retention rate from paid school customers.
Winner of Samsung NEXT Innovation Challenge and Finalist at WeWork Creator Awards